Tjibby Blog/7 Ridiculously Funny But Effective Social Media Strategies

7 Ridiculously Funny But Effective Social Media Strategies

Sunday, May 14, 2023

Hello, everyone! Sarah here, bringing you a fresh mug of knowledge with a generous dash of laughter. As a marketer, I understand that social media can sometimes feel like trying to tame a hyperactive Pomeranian (like my beloved Bella). It's fluffy and fun, but boy, can it be tricky!

But don't fret, I've got you covered. Today, we're diving into the uproarious world of social media marketing. We're going to explore seven ridiculously funny but effective social media strategies that have taken the digital world by storm. And trust me, these are as enjoyable as a good thriller novel, only instead of turning pages, you'll be scrolling through feeds.

At Tjibby Marketing, we love to simplify things. And social media strategies? Well, they're no different. So, fasten your seatbelts because I'm about to take you on a joyride through the social media landscape, where humor is the driver, and engagement is the destination.

Why, you ask? Because we firmly believe that marketing should be as easy as brewing a perfect cup of coffee, even when it comes to complex topics like social media marketing. So, we'll not only talk about these strategies, but we'll also break them down in a way that even a child can understand.

So, join me as we dive into real-life examples of companies who've aced the game of humor in their social media strategies. And no, we won't just skim through the surface; we're doing a deep dive into each strategy, examining their impact, and drawing key takeaways that you can implement in your business.

Beware though, some of these campaigns are so hilarious, you might end up spilling your coffee! So, are you ready to LOL while you learn? Let's jump right in!

The Role of Humor in Social Media Marketing

Have you ever heard a joke so funny that you just had to share it with your friends? Of course, you have! That's the power of humor—it connects us, makes us feel good, and most importantly, it's contagious. And when it comes to social media marketing, humor can act as a secret sauce that not only makes your brand more engaging and relatable but also boosts your reach significantly.

Just like Bella, my Pomeranian, gets all the attention at the dog park with her playful antics, a humorous social media post can stand out in the crowded feeds of your audience. It's simple—people love to laugh, and if your brand can tickle their funny bone, they're more likely to remember you, engage with your content, and share it with their friends.

Let's face it—there's nothing scarier for a marketer than a social media post that gathers dust (or for me, a random cat lurking around the corner. Yes, I have ailurophobia, a fear of cats. Don't judge!). But add a sprinkle of humor, a dash of wit, and your post can go from zero to hero in no time.

Now, don't get me wrong. I'm not suggesting you turn your brand into a stand-up comedian (unless, of course, you're in the business of stand-up comedy). The key is to use humor wisely and strategically, ensuring it aligns with your brand voice and resonates with your target audience.

Remember, the aim of humor in social media marketing isn't just to make your audience laugh; it's to make your brand more human, relatable, and memorable. It's about sparking conversations, building relationships, and nurturing a community that loves your brand just as much as I love a strong cup of coffee in the morning.

Make your audience laugh

So, without further ado, let's dive into our first case study and see how humor can transform social media strategies.

Case Study 1: Wendy's – The Sassy Roaster

Ah, Wendy's. The fast-food chain that serves sizzling burgers and even hotter roasts. If you've ever scrolled through their Twitter feed, you know what I'm talking about. Wendy's has transformed their social media presence with a strategy that's as spicy as their chili.

Their approach? Sassy, sharp-witted roasts that take friendly jabs at their competitors, random trolls, and sometimes, even their customers. Sounds risky, right? But it's a risk that has paid off in truckloads of engagement and a rapidly growing follower base.

Wendy's has mastered the art of balancing roast-filled humor with their brand personality, ensuring they never cross the line into offensive territory. It's a tightrope walk, but they make it look as easy as pie—or should I say, as easy as a Frosty?

Their unique approach has not only boosted their engagement rates but also made them a fan-favorite on social media. Wendy's proves that a dash of humor, when mixed with a pinch of sass, can cook up a delicious social media strategy.

And just like that, our first case study comes to a close. Up next, we'll be exploring the world of memes with a company that needs no introduction—Netflix. Grab your popcorn (or in my case, another cup of coffee), because this is going to be interesting! But not until we take one last look at another lovely Wendy's McDonald-bashing tweet. *Also look at the difference in engagement between the two tweets. Says a lot about the effectiveness of humor.

Case Study 2: Netflix – The Meme Mogul

Who among us hasn't binged an entire season on Netflix and wondered, "Where did my weekend go?" Well, Netflix, the streaming giant we all know and love, isn't just good at making us lose track of time with their addictive content; they've also mastered the art of social media marketing with memes.

Netflix's social media is a delightful buffet of memes that not only entertain but also subtly promote their vast range of shows and movies. They've turned their content into relatable, share-worthy memes that resonate with the audience's day-to-day life. It's like they've been reading our diaries... or our tweets!

Just as I can't resist a good thriller book, the internet can't resist a good meme. And Netflix has capitalized on this fact. Their meme-centric approach has created a buzz around their content, boosted their brand popularity, and fostered a community of viewers who eagerly wait for their next meme fix.

The key takeaway? Memes are the language of the internet, and if you can speak it fluently, you can connect with your audience on a whole new level. Just remember, when it comes to memes, relevance and timing are everything. Netflix nails this every single time, and that's what makes them the meme mogul of the social media world.

Especially when you see their audience taking over and making their own Netflix memes. Free publicity!

Now that we've had our fill of memes, let's move on to a brand that has embraced the weird and wonderful world of absurd humor - Old Spice.

Case Study 3: Old Spice – The Absurd Humorist

Do you remember the first time you saw an Old Spice commercial? I do. I was sipping my coffee, minding my own business, and the next thing I know, I'm laughing so hard, I almost spill my drink. That's the power of Old Spice's absurd humor.

Old Spice, the popular men's grooming brand, has carved a unique place for itself in the social media landscape by embracing a type of humor that's as bold and distinctive as their products. Their social media campaigns are filled with outlandish scenarios, over-the-top theatrics, and a healthy dose of the unexpected.

What's fascinating about their approach is that it's not just about being funny; it's about being memorable. Their absurd humor makes you pause, laugh, and most importantly, remember. And in the world of social media, where attention spans are shorter than my patience for mice (yes, I despise them!), that's a big win.

Old Spice's strategy has not only increased their brand appeal but also set them apart in a crowded market. Their unconventional approach is a testament to the fact that sometimes, you need to think outside the box (or in their case, outside the deodorant stick) to make an impact.

Next on our list is a brand that has taken the path less traveled and discovered a goldmine of engagement - Denny's. So, stick around, because we're just getting started!

Case Study 4: Denny's – The Eccentric Entertainer

If I told you that a diner-style pancake house could leave you in splits with their social media content, you'd probably think I've had one too many cups of coffee today. But that's exactly what Denny's, the American diner chain, has managed to do.

Instead of serving up run-of-the-mill promotional content, Denny's dishes out eccentric, offbeat humor that keeps their followers coming back for more. Their social media feeds are a delightful mix of pancakes, puns, and everything in between.


From creating pancake-inspired art to posting quirky tweets that leave you chuckling, Denny's has embraced a distinctive brand of humor that's as unique as their Grand Slam breakfast. And just like a satisfying meal leaves you feeling good, their content leaves their audience with a smile.

This unconventional approach has been a recipe for success, driving engagement and fostering a sense of brand loyalty among their followers. Denny's proves that humor doesn't always have to make sense, it just has to make your audience feel good.

Next on our laughter agenda is MoonPie, a brand that has baked sarcasm and wit into their social media strategies. So, if you're a fan of sardonic humor, you're in for a treat!

Case Study 5: MoonPie – The Sardonic Sweetheart

MoonPie, the iconic marshmallow-filled snack, has a social media presence that's as sweet and satisfying as their treats. But don't be fooled by their sugary product; their social media feeds are packed with a sharp, sardonic wit that's as delightful as it is unexpected.

Their tweets and posts often feature a distinctive voice—one that's playful, a bit self-deprecating, and always on-point. They've mastered the art of connecting with their audience by being authentic, relatable, and downright funny.

The result? A unique brand identity that stands out in the crowded social media space. MoonPie's approach is a testament to the power of authenticity in building a strong and engaged community.

Just like a MoonPie brings a smile to your face, their social media content leaves their followers chuckling and wanting more.

Alright, folks, we're halfway through our laughter marathon. Up next, we have Charmin, a brand that has managed to make toilet paper entertaining. Trust me, you don't want to miss this!

Case Study 6: Charmin – The Bathroom Humorist

If I told you that a brand selling toilet paper has one of the most entertaining social media feeds out there, you'd probably think I'm pulling your leg. But that's exactly what Charmin, the popular toilet paper brand, has accomplished.

Charmin has taken a product as mundane as toilet paper and turned it into a source of joy and laughter. How, you ask? By embracing bathroom humor in a fun, tasteful, and utterly hilarious way. Their social media feeds are full of puns, jokes, and playful content that tickle the funny bone while subtly promoting their products.

Their humorous take on a topic that's usually taboo, or at least not spoken about in polite company, has struck a chord with their audience. It's not just about making people laugh; it's about changing the conversation around their products and making them more relatable and engaging.

The result? Charmin has managed to engage consumers, promote their brand, and even make toilet paper something to talk about.

So, next time you're working on your social media strategy, remember Charmin. If they can make toilet paper fun, the sky's the limit for what you can achieve with a little creativity and a lot of humor.

As we approach the end of our journey, we have one more stop—Innocent Drinks, a brand that has squeezed a whole lot of fun into their social media. So, let's dive in!

Case Study 7: Innocent Drinks – The Pun-Loving Quencher

Innocent Drinks, the popular smoothie and juice brand, is a sparkling example of how light-hearted humor can make a brand more endearing and relatable. Their social media feeds are filled with puns, playful banter, and a generous dose of wit that's as refreshing as their beverages.

They've harnessed the power of wordplay to create content that's fun, engaging, and undeniably shareable. Just like a good pun can make you chuckle, their content leaves their audience with a smile and a positive association with their brand.

Their approach has not only built a strong and engaged community but also humanized their brand, making them a favorite among their followers.

So, if you're ever in need of inspiration (or a good pun), take a leaf out of Innocent Drinks' book. A little wordplay can go a long way in making your brand more engaging and memorable.

With that, we've reached the end of our hilarious journey through the world of social media marketing. But stick around, because we're not done yet. We've still got some key takeaways and a dose of encouragement for your own social media strategy!

Conclusion: Humor – The Spice of Social Media Success

Just like adding a pinch of spice can elevate a dish, incorporating humor can significantly enhance your social media strategies. As we've seen from our fun-filled journey through these case studies, humor has the power to increase engagement, make your brand memorable, and create a strong bond with your audience.

From Wendy's sassy roasts to Charmin's taboo-breaking toilet humor, these brands have effectively used humor to distinguish themselves in the crowded social media landscape. Each one offers valuable lessons in creativity, authenticity, and the power of laughter.

The key takeaway? Don't be afraid to show your brand's funny side. Humor can humanize your brand, make your content more shareable, and even help you connect with your audience on a deeper level.

So, whether you're a small business owner or a seasoned marketer, I encourage you to add a dash of humor to your social media strategies. After all, laughter is a universal language, and who doesn't love a good laugh?

Now that we've had our fill of laughs, I'd love to hear from you! Have you come across any hilarious social media campaigns? Or better yet, have you used humor in your own social media strategies? Share your experiences and let's keep the laughter rolling.

Remember, laughter might just be the secret ingredient you need to spice up your social media strategies. So, let's get out there and spread some joy!

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