Tjibby Blog/Content Marketing/Guest Posting 101: How to Secure Top-Notch Backlinks and Skyrocket Your SEO

Guest Posting 101: How to Secure Top-Notch Backlinks and Skyrocket Your SEO

Tuesday, April 04, 2023

Hey there, small business owners and marketers! Gather 'round, grab a cup of coffee (I've got mine, it's an Americano – my lifeline), and let's dive into the thrilling world of backlinks. I know, I know, you're thinking, "Sarah, how can backlinks be thrilling?" Well, buckle up, buttercup, because we're about to embark on a white-knuckle ride through the twists and turns of SEO, leaving no stone unturned, no metaphor unmixed, and no pun unpunned.

Welcome to the ultimate guide on how to get quality backlinks through guest posting in SEO. It's like a thriller novel, only better, because by the end of this, you'll have the power to boost your website's ranking like never before. As a loyal friend to small business owners and marketers, I'm here to make Tjibby Marketing's mission a reality: making complex marketing and business topics so easy to understand, even a child (or my boyfriend, who insists mice are more terrifying than cats) could comprehend.

Now, without further ado, let's embark on this exciting adventure and uncover the mysteries of building backlinks, step by step. Trust me, this journey is going to be more exhilarating than a high-speed chase through the pages of your favorite thriller. So, hold onto your hats and let's go!

WHat are backlinks?

Alright, folks, let's start with the basics: what are backlinks? Picture this: your website is an island in the vast ocean of the internet. Backlinks are the bridges that connect your island to other islands, making it easy for people (and search engine robots) to find and visit your little paradise.

In more technical terms, a backlink is a hyperlink from one website to another. When another website links to your site, it's like they're giving you a digital high-five, telling the world, "Hey, this site has great content, you should totally check it out!" This not only drives traffic to your website but also sends a positive signal to search engines like Google, making them believe your content is valuable, relevant, and worthy of a higher ranking.

Now that we've built a solid understanding of what backlinks are, let's explore why they're essential in SEO and how guest posting can help you score those sweet, sweet connections. Trust me, it's like finding the secret ingredient to your favorite coffee blend – once you get a taste, you'll wonder how you ever lived without it.

Why are backlinks important in SEO?

So, why are backlinks the talk of the town when it comes to SEO? Imagine you're hosting a party and you want it to be the event of the century. The more friends who tell their friends about your shindig, the more popular and successful it becomes. The same principle applies to backlinks in SEO. The more quality backlinks you have, the more credibility and authority your website gains in the eyes of search engines, boosting your site's ranking in the process.

Here's a breakdown of why backlinks are essential in SEO:

  • Popularity: When multiple websites link to your site, search engines see it as a sign of popularity, like you're the belle of the ball. This leads to better rankings and more visibility in search results.
  • Authority: High-quality backlinks from reputable websites act as votes of confidence, making your site seem like the go-to expert in your niche. It's like being endorsed by your favorite thriller author – you must be doing something right!
  • Referral Traffic: Backlinks help drive traffic to your site from other sources, increasing your audience and potential customers. It's like having a network of friends who can't stop recommending your coffee shop to everyone they meet.
  • Faster Indexing: When search engines find your content through backlinks, they're more likely to index it quickly. This means your site will show up in search results sooner, like skipping the line at your favorite coffee shop.
  • ​Long-term Benefits: Quality backlinks have a lasting impact on your SEO, making them an investment in your website's future success. It's like finding a coffee that gets better with age – a rare and beautiful thing.

Now that we've established the importance of backlinks in SEO, let's move on to guest posting, and whether it still works as a link-building strategy. Spoiler alert: it does, but there's a right and wrong way to go about it. Stay tuned for the juicy details!

Do guest posts for links still work?

In the world of SEO, guest posting has had its fair share of ups and downs, much like a rollercoaster ride at an amusement park. But the question remains: do guest posts for links still work? The answer is a resounding yes, if done correctly.

Guest posting is like the wordplay of link-building strategies: it requires creativity, finesse, and a focus on quality over quantity. When done right, it can be a powerful way to secure those valuable backlinks and improve your SEO. Here's what you need to know:

  • Focus on quality content: Just like a well-crafted pun, your guest post should be engaging, relevant, and valuable to the readers. Quality content is more likely to be accepted by reputable websites and helps establish your credibility in your niche.
  • Target relevant websites: Aim for websites in your industry or niche, as these backlinks will carry more weight with search engines. It's like getting a book recommendation from a fellow thriller lover – it's way more meaningful and relevant to your interests.
  • Build relationships: Guest posting is not just about getting a link; it's about building connections and nurturing relationships with fellow website owners and bloggers. These relationships can lead to more opportunities and partnerships down the line, like a secret society of link-building enthusiasts.
  • Be genuine: Don't be overly promotional or spammy in your guest post. Focus on providing value and sharing your knowledge, and the backlinks will follow naturally. It's like being the life of the party without trying too hard – people will gravitate towards you.

Now that we know guest posts for links still work, let's discuss the don'ts of guest post-link-building campaigns, so you can avoid any potential pitfalls and keep your link-building journey smooth sailing.

The don'ts of guest post-link-building campaigns!

As with any thrilling adventure, there are pitfalls to avoid and rules to follow when embarking on a guest post-link-building campaign. To help you navigate these treacherous waters and ensure your efforts lead to success, let's explore the don'ts of guest post-link-building campaigns:

  • Don't go for quantity over quality: It's tempting to send out a million guest post requests, hoping to score as many backlinks as possible. However, this approach can backfire, resulting in low-quality backlinks that could hurt your SEO. Focus on securing quality backlinks from reputable websites instead – they're the real treasure trove!
  • Don't ignore website guidelines: Each website has its own rules and guidelines for guest posting. Ignoring these is like showing up to a costume party dressed as yourself – it's just not going to fly. Read and follow the guidelines to increase your chances of getting your guest post accepted.
  • Don't use spun or duplicate content: Plagiarism is a big no-no, and using spun or duplicate content in your guest post is like serving reheated coffee – it's just not as good. Ensure your guest post is unique, well-written, and valuable to the readers.
  • Don't forget to promote your guest post: Once your guest post is published, don't just sit back and relax. Promote it on your social media channels, share it with your audience, and show appreciation to the website that published it. It's like giving a standing ovation at the end of a thrilling performance – it's just good manners!

Now that we've covered the don'ts, let's move on to the benefits of guest posting, which go beyond just securing those coveted backlinks. It's like discovering your favorite thriller book has a sequel – the excitement continues!

Benefits of guest posting

Guest posting is like the Swiss Army knife of marketing strategies, offering a range of benefits that extend beyond just building backlinks. Let's unwrap this multifunctional tool and delve into the many advantages of guest posting:

  • Enhanced credibility: By sharing your knowledge and expertise on other websites, you establish yourself as an authority in your niche. It's like earning a black belt in your industry – people will respect and admire your skills.
  • Increased exposure: By guest posting on relevant websites, you introduce your brand and content to a new audience, expanding your reach and potentially gaining new customers. It's like getting invited to a secret book club – you never know who you might meet.
  • Better writing skills: Regular guest posting can help you hone your writing skills and develop your unique voice. After all, practice makes perfect, and soon enough, you'll be crafting prose as gripping as your favorite thriller novel.
  • Networking opportunities: Guest posting opens the door to networking with other industry professionals, bloggers, and website owners. These connections can lead to future collaborations, partnerships, and even friendships. It's like joining a coffee connoisseurs club – you'll find your tribe!
  • Portfolio building: A collection of well-written guest posts on reputable websites serves as an impressive portfolio, showcasing your expertise and writing prowess. It's like a display case for your literary achievements, which can lead to more opportunities and recognition in your field.

Now that we've covered the benefits of guest posting, let's dive into why we use Postaga, a powerful tool that simplifies the guest post-link-building process, making it child's play – just like our company slogan suggests!

Why do we use Postaga?

In the thrilling world of guest posting and link-building, having the right tools can make all the difference, just like a trusty flashlight during a suspenseful night-time chase in a thriller novel. That's where Postaga ( comes in – our go-to sidekick for making the guest post-link-building process a breeze. Here's why we use Postaga and why you should too:

  • All-in-one platform: Postaga combines multiple steps of the guest posting process, from finding opportunities and outreach to tracking responses and follow-ups. It's like having a personal assistant with a penchant for puns, guiding you every step of the way.
  • Automated outreach: Postaga automates the outreach process, saving you time and effort. It's like a caffeine boost for your guest posting campaign – who doesn't love a good shortcut?
  • Customizable email templates: With Postaga, you can create personalized email templates, adding a touch of authenticity to your outreach efforts. It's like putting your unique spin on a classic thriller – your personality shines through.
  • Advanced targeting and filtering: Postaga allows you to target and filter guest post opportunities based on various criteria, ensuring you connect with the right websites for your niche. It's like having a built-in GPS guiding you to the most relevant coffee shops (or, in this case, websites).
  • Detailed analytics: Postaga offers in-depth analytics to help you track the success of your guest post campaigns, allowing you to optimize and improve your strategies. It's like studying the clues in a mystery, gradually uncovering the secrets to success.

Now that we've covered why we use Postaga, let's break down the step-by-step playbook on how to find and get backlinks using this powerful platform. Get ready for a suspenseful journey filled with intrigue, excitement, and, of course, a healthy dose of wordplay humor!

Play 1.1: Create a Postaga account

Before we dive headfirst into the world of guest posting and link-building, we need to lay the foundation – and that starts with creating a Postaga account. Here's how you do it:

  • Visit and click on "Get Started for Free."
  • Enter your name, email address, and create a password.
  • Click on "Create Account" and follow the onboarding process.

Congratulations, you've taken the first step on your thrilling Postaga adventure!

Play 1.2: Open the blog post

Now that you've got your Postaga account set up, it's time to find a relevant blog post on your website that you'd like to promote and build backlinks for. This blog post should be informative, engaging, and something you're proud to showcase – like the pièce de résistance at a coffee art competition.

  • Head over to your website and locate the blog post you want to promote.
  • Make a note of the blog post's URL, as you'll need it for the next play.

Play 2.1: Setting up your campaign

With your blog post selected and your Postaga account ready to go, it's time to set up your guest posting campaign. Follow these steps to create a campaign that's as finely tuned as a perfectly crafted pun:

  • Log in to your Postaga account and click on "Create a New Campaign" on the dashboard.
  • Choose the "Guest Post Outreach" campaign type.
  • ​Enter your target keyword (e.g., how to get quality backlinks) and your blog post URL.
  • ​Click "Next" to proceed to the next step.

Great job! You've successfully set up your campaign in Postaga. Stay tuned as we explore how to find guest post opportunities, analyze results, and more in the upcoming plays. The plot thickens!

Play 2.2: Find Guest Post Opportunities

With your campaign set up, it's time to discover guest post opportunities that are as tantalizing as a fresh cup of coffee. Follow these steps to find the perfect websites to connect with:

  • Postaga will automatically generate a list of potential guest post opportunities based on your target keyword.
  • Review the list of websites and their flags. Keep an eye out for unique guest post rules or warnings about websites that don't link to external sources. Remember, we want to skip those that don't play well with others.
  • ​Click on the "expanded view" button to see more details about each source, such as Domain Authority, recent guest posts, and social media presence.
  • ​(Optional) Use the "Meta: advice_taken" input field to add unique information about the company. This information can be used later to personalize your outreach emails, increasing the chances of receiving a reply.
  • ​Once you've reviewed the sources and made your selections, click on the "Get contacts" button.
  • ​Proceed by clicking the "Next" button.

Well done! You've successfully found guest post opportunities using Postaga. Now, let's move on to analyzing the results and ensuring the contacts are a perfect fit for your campaign.

Play 2.3: Analyze results and check contact details

Now that we've found guest post opportunities, it's time to analyze the results and ensure the contact details are spot-on – much like a detective solving a riveting mystery. Follow these steps to check and edit contact information:

  • Postaga will automatically match the ideal contact for each website based on your preferences (e.g., the author of a blog article). However, if necessary, it will search for the next most suitable person.
  • Review the contact information provided by Postaga, such as First Name, Last Name, and Site/Company. If you need to edit any details, click on the "1 link" button next to the contact.
  • ​The First Name, Last Name, and Site/Company fields are all editable, allowing you to make changes as needed.
  • ​If you're looking for a different contact, click on the "Expanded view" button at the top. This will display all the other contacts Postaga found for each domain.

By following these steps, you'll ensure your outreach efforts are directed to the right people, increasing your chances of securing those much-coveted backlinks. Keep up the great work – you're on the path to guest posting success!

Play 2.4: Find something unique

Adding a personal touch to your outreach emails can significantly increase your chances of getting a response. It's like slipping a clever pun into a conversation – it shows you've put thought into your message. Follow these steps to find unique information about your contacts and make your emails stand out:

  • Use the "Meta: advice_taken" input field to add unique information about the contact. This could be something related to their latest social media post or a recent achievement.
  • Write a comment about their latest social media activity, showcasing that you've taken the time to engage with their content.
  • ​(Optional) Engage with your contact's social media pages by following them, liking their posts, or leaving comments. This will help build rapport before you even send your outreach email.
  • If there's a known Twitter account for the contact, click on the Twitter icon to send a tweet about their post. This action will open a pre-written tweet with the contact's tag included, allowing you to get on their radar before reaching out.

By taking these extra steps to personalize your outreach, you'll demonstrate genuine interest and appreciation for your contact's work, increasing the likelihood of securing those sought-after backlinks. Your attention to detail will make you as memorable as a perfectly crafted wordplay joke!

Play 2.5: Collect and verify email addresses

Having accurate email addresses is crucial for your outreach campaign's success – after all, you don't want your carefully crafted emails ending up in the digital void. Follow these steps to collect and verify email addresses using Postaga:

  • Return to the "Basic View" and locate any email addresses that haven't been verified yet.
  • Click on the blue "Verify" button next to the unverified email address. A popup window will open, allowing you to verify the email address.
  • ​Once you've verified an email address, a green checkmark with "Verified" next to it will appear, indicating that the email address is correct.
  • When you've finished verifying all the email addresses, click on the "Get contacts" button, followed by the "Next" button.

Great job! You've successfully collected and verified the email addresses of your contacts, ensuring your personalized outreach efforts reach their intended recipients. With your detective-like precision, you're one step closer to securing those quality backlinks!

Play 3.1: Pick a sequence

Choosing the right email sequence is like setting the stage for a captivating performance. Follow these steps to pick and customize the perfect sequence for your outreach:

  • Select the "Mention Guest Post" sequence from the available options.
  • If you'd like to customize the sequence, click on the pencil icon button. Here, you can adjust settings such as the number of days before a reminder email is automatically sent.

Play 3.2: Create email templates

Crafting an engaging and personalized email template is essential for a successful outreach campaign. Here's how to edit and customize your templates:

  • Click on the name of one of the emails in the sequence to edit the template.
  • Review the pre-written email template provided by Postaga.
  • ​When creating your template, incorporate custom variables to add a personal touch to your emails. Remember, the more personalized your email is, the higher the reply rate.

By carefully selecting your email sequence and crafting personalized email templates, you'll be well on your way to winning over your contacts and securing those coveted backlinks. Just like a well-timed wordplay joke, your emails will leave a lasting impression!

Play 3.3: Check variables and fallbacks

Ensuring your merge tags and fallback values are in place is like making sure your punchline lands perfectly. Follow these steps to check and fill in any missing tags:

  • Review the grid view of all your merge tags.
  • Fill in any missing tags and add fallback values for your custom tags.
  • ​When you're ready, click on the "Next" button to continue.

Play 3.4: Test emails and custom variables

Before sending out your emails, it's essential to test and preview them, just like practicing a joke before sharing it with an audience. Here's how to test and customize your emails:

  • On the left side of the screen, you'll see a list of emails and individual contacts who will receive each message.
  • Click on a specific contact and a particular email to preview the message in the pane on the right side of the page. Merge fields will be filled with the provided data in the preview.
  • ​If you see any red merge tags, go back and fill in the blanks or adjust your template accordingly. Red merge tags will not appear in the actual outreach emails.
  • ​To edit an individual email, click on the darkened screen with the edit symbol that appears when you hover over the email. A popup window will appear, allowing you to make changes.
  • ​Don't forget to utilize Postaga's AI to extract mention-worthy snippets from your contact's post or URL, and incorporate them into your email to increase response rates.
  • ​Save any changes by clicking "Save Email Overwrite" or close the window to undo modifications.
  • ​To send a test email, click the "Test Email" button below the email in the preview pane, provide the email address for the test, and hit send.

By following these steps, you'll ensure your outreach emails are polished and personalized, making them as irresistible as a perfectly executed wordplay joke. Now you're ready to captivate your audience and secure those quality backlinks!

Play 3.5: Rules and scheduling

Setting the stage for a successful outreach campaign is all about timing and planning, just like delivering the perfect punchline. Here's how to define rules and scheduling for your email campaign:

  • Leave all options selected and start by launching a test campaign immediately.
  • Once everything goes smoothly, uncheck testing mode and schedule your actual campaign.

Congratulations! You've just launched your first outreach campaign. 🚀 Now, it's time to wait for the replies to roll in.

Play 4.1: Reply to your replies

After about 24 hours, follow these steps to manage the responses from your outreach campaign:

  • Log back into Postaga and navigate to "CRM" in the left menu to access the lead tracker
  • ​Review the list of replies and their corresponding stages, such as Needs Action, Awaiting Response, Forwarded, Queued, or Closed.
  • ​Focus on leads in the "Needs Action" stage and read their replies.
  • ​Respond as needed to your leads and update their status to Won, Open, or Lost, based on the outcome of the conversation.

Make sure to discuss the guidelines thoroughly with all of your winning leads to prevent your guest blog from being rejected. By carefully managing your replies and adapting your responses, you'll maintain your audience's engagement, much like a skilled entertainer keeping the crowd entertained. Your hard work and dedication will pay off as you secure those valuable backlinks!

Play 5.1: Create an outline

Before you dive into writing your guest blog post, it's essential to create a solid outline. Here's how:

  • Use an outline generator or analyze the top results of the keyword's SERP to see how top-performing pages have structured their posts. Remember, the quality of your guest post should be on par with what you'd write for your own website.
  • ​Put in the extra effort to ensure your guest post is high-quality, as it directly impacts the value of the backlink you'll receive.

Play 5.2: Write a blog post

With your outline in hand, it's time to start writing your blog post. Follow these steps to create an engaging and informative piece:

  • Determine the goal of your blog post and the main points you want to cover.
  • ​Organize your content with appropriate subheadings.
  • ​Consider incorporating relevant images to support your points.
  • ​Write the body of your blog post, ensuring it aligns with your outline and covers all the essential information.

After you've written the body, wrap up your blog post with a conclusion that summarizes the main points and provides the reader with a sense of closure.

Once your blog post is complete, take the time to proofread it carefully, checking for grammar mistakes, spelling errors, and typos. When you're satisfied with the final product, it's ready to be published. Remember to include a natural link back to your own post, as this is the whole purpose of your guest posting efforts. By following these steps and tapping into your innate creativity, your guest blog post will be a thrilling read, much like the thriller books you love to indulge in.

Play 5.3: Deliver blog post

With your guest blog post written, proofread, and polished, it's time to deliver it to the website owner or editor. Follow these steps to ensure a smooth delivery process:

  • Format your blog post according to the website's guidelines, which may include specific font styles, image sizes, or other requirements.
  • ​Include any relevant images or graphics as separate files, ensuring they're properly labeled and credited if necessary.
  • ​Craft a professional email to the website owner or editor, thanking them for the opportunity to contribute a guest post. Attach your blog post and any additional files, and briefly summarize the content of your post in the email.
  • ​Include a polite request for them to review your submission and provide any feedback or suggested edits. Make it clear that you're open to making changes if necessary.
  • Send the email and await their response. Be patient and give them time to review your submission, as they likely have other responsibilities to manage.

Once you receive feedback, be prompt in addressing any suggested edits or changes. This demonstrates your professionalism and commitment to delivering high-quality content. By following these steps and maintaining open communication, you'll build a strong relationship with the website owner or editor, which could potentially lead to more guest posting opportunities in the future.


In conclusion, learning how to get quality backlinks through guest posting is an invaluable skill for anyone looking to improve their website's SEO. By following the step-by-step playbook outlined in this blog post, you'll be well on your way to securing valuable backlinks and boosting your site's visibility on search engines. Remember, the key to successful guest posting lies in crafting high-quality content, personalizing your outreach efforts, and building strong relationships with the website owners and editors. With persistence and dedication, you'll soon see the benefits of your hard work as your website climbs the ranks and gains more traffic. So, don your wordsmith hat, grab a cup of coffee, and start reaching out to potential guest post opportunities! Happy link-building, fellow marketers!

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