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Tjibby Blog/How to conquer the seven 'kingdoms' of social media and claim your throne!

How to conquer the seven 'kingdoms' of social media and claim your throne!

Tuesday, May 16, 2023

Hello, fellow small business owners and marketers, Gavin here, your friendly neighborhood marketing maester. You know, running a successful social media campaign is a bit like trying to take the Iron Throne in Game of Thrones. You've got to maneuver through a landscape fraught with danger and opportunity, never knowing who might suddenly challenge your reign. And just like in Westeros, it's not the biggest army (or budget) that necessarily wins, but the one who understands the lay of the land and plays their cards right.

Now, I know what you're thinking. "Gavin, I signed up for marketing advice, not a fantasy role-play!" Well, stick with me here. The world of social media marketing can be as intricate and unpredictable as the Seven Kingdoms, and if you master it, you'll feel as victorious as Daenerys riding Drogon into battle (minus the fire-breathing dragon, of course). So, strap on your armor, grab your Valyrian steel sword (or laptop), and let's charge headfirst into the world of hashtags, followers, and viral content.

And remember, much like the quest for the Iron Throne, social media marketing isn't a casual stroll through the godswood. It's a strategic game, and the stakes are high. But instead of battling white walkers and rival houses, you're vying for likes, shares, and that coveted customer engagement. Ready to claim your digital dominion? Let's start this epic adventure!

Just one quick disclaimer before we get too deep into the Seven Kingdoms - I've got a bit of automatonophobia, so no White Walker bots, okay? Let's keep this a genuine, human-to-human conversation. After all, that's what social media is all about, isn't it? Now, on to the kingdoms!

Understanding the Kingdoms (Social Media Platforms)

Just as the Seven Kingdoms of Westeros have their own rulers, customs, and inhabitants, so do the social media platforms of our digital realm. And just like a wise ruler, understanding these distinct territories is crucial to winning the game. I mean, would Tyrion have made it as far as he did without his astute understanding of the political landscape? I think not!

Let's kick off with Facebook, the King's Landing of social media. Just like the capital of Westeros, it's bustling, diverse, and central to most events. It's the hub where everyone gathers - from your Aunt Cersei sharing her lemon cake recipes to small businesses like yours trying to make a mark. It's the platform that started it all, and still, it's the one where most audiences can be found. It's perfect for sharing updates, engaging with customers, and showing a more personal side of your business.

Moving up North, we have LinkedIn, the Winterfell of our story. A bit more serious, it's a place for professional networking - the Starks wouldn't dream of posting their vacation snaps here. It's a great platform for B2B companies, job postings, and industry discussions. If you're looking to recruit, LinkedIn is your Night's Watch.

Now, let's sail across to the Iron Islands, or as we call it, Twitter. It's a wild place where news (or ships) can be stolen right under your nose if you're not quick enough. Just like the Ironborn, tweets are fast, straightforward, and can pack a punch. It's perfect for real-time updates, customer service, and getting involved in industry conversations.

Then there's Instagram, the Highgarden of platforms - beautiful, aesthetic, and always in bloom. Much like the Tyrells, the people here have an eye for beauty. Perfect for brands with a visual story to tell, from fashion to food, from art to architecture. It's all about the visuals here, so make sure your photos are as beautiful as the Rose of Highgarden herself.

And how could we forget YouTube, the Citadel of social media? Just as the maesters store knowledge for the Seven Kingdoms, YouTube is the place to share video content, tutorials, reviews, and more. It's a platform that values information and entertainment, so bring your A-game, or you might end up like an unloved book in the library.

Finally, there's TikTok, the wildling beyond the Wall, it's rebellious, creative, and growing fast. It's where trends are born, and brands can get really creative. But beware - just like the Night King, TikTok can be unforgiving if you don't adapt to its unique rhythm.

Understanding these 'kingdoms' is your first step towards winning the Iron Throne of social media marketing. Each platform requires a different strategy, tone, and content type - much like each kingdom demands a different kind of ruler. But remember, in the game of social media marketing, you either win or you... well, let's just say you might need to rethink your strategy. Onward, to the next chapter in our epic tale!

Valar Dohaeris: All Men Must Serve (Customer Service in Social Media)

As we traverse the world of Westeros, we come across a strange and mysterious group - the Faceless Men of Braavos. Their motto? Valar Dohaeris - all men must serve. In the world of social media marketing, we can learn a thing or two from these guys. No, I'm not suggesting you change your face every time a customer complaint pops up (though that might make things interesting), but rather, we must remember to serve our audience.

Just as Arya Stark learned from her time with the Faceless Men, service is about understanding and meeting the needs of others. In the realm of social media, this means actively listening to your audience, responding promptly to their queries, and taking their feedback seriously. Remember, every comment, message, or review is an opportunity to connect with your audience and show that you care.

Consider the mighty Hodor, a man of few words but unmatched loyalty. His entire existence revolved around serving and protecting Bran Stark. Be the Hodor to your customers (though, hopefully with a bit more vocabulary). Show them that you're there to support them, answer their questions, and provide solutions.

And let's not forget about Ser Davos Seaworth, the Onion Knight. His loyalty and dedication to Stannis Baratheon (and later Jon Snow) are legendary. Through thick and thin, he stood by them, providing wise counsel and unwavering support. Similarly, standing by your customers, especially during challenging times, can greatly enhance your reputation and earn you their loyalty.

So, my fellow marketers, remember: Valar Dohaeris - All Men Must Serve. In the complex game of social media marketing, providing exceptional customer service can set you apart from the competition. After all, in the words of Lady Olenna Tyrell, "The cheese will be served when I want it served, and I want it served now." Be there to serve the cheese when your customers want it, and you'll win their hearts, and their business.

Now, let's rally our bannermen! On to the next step of our journey!

Rally the Bannermen: Building and Engaging Your Social Media Community

Ah, the call to arms. In the Seven Kingdoms, when a House is under threat or preparing for battle, they rally their bannermen - loyal lords and knights sworn to fight for them. In the world of social media, your followers are your bannermen, ready to share your posts, engage with your content, and spread the word about your brand. But how do you rally them? How do you build and engage your social media army effectively?

Firstly, like any good leader, you need to know your bannermen. Understanding your audience - their needs, their interests, their challenges - is essential. Use your social media platforms to listen, interact, and gather insights about your followers. Remember, knowledge is power, and in the words of Lord Varys, "Power resides where men believe it resides."

Next, provide value. In the same way that the Stark bannermen were loyal because they respected and trusted their liege lords, your followers need to see the value in your content. Are you providing useful tips? Entertaining them? Engaging them in conversation? The more value you provide, the more your followers will engage with your content and share it with their networks.

Also, let's not forget about engagement. Social media is a two-way street. Don't just broadcast your message; engage in conversation, respond to comments, ask questions, and show appreciation for your followers' support. A simple 'thank you' can go a long way - even the Kings in the North showed gratitude to their bannermen.

Lastly, consistency is key. Just as a lord must consistently prove their worth to their bannermen, so too must you maintain a consistent presence on social media. Keep your content regular and relevant, and your followers will know they can rely on you to deliver.

In the end, rallying your bannermen on social media boils down to building relationships. Show your followers that you're not just another faceless entity in the crowd, but a brand that genuinely cares about them and values their support. Now, onto our next adventure - harnessing the power of dragons! (No, I'm not joking. Well, not entirely...)

The Power of Dragons: Harnessing Influencer Marketing

If we've learned anything from Daenerys Targaryen, it's that dragons are a force to be reckoned with. In the realm of social media, influencers are our dragons, powerful entities capable of swaying the minds of many with a single post. Like the Mother of Dragons, harnessing the power of influencers can significantly amplify your brand's reach and impact.

Choosing the right influencer is like selecting the right dragon for the battle. You need to consider their reach, their audience, and their relevance to your brand. A dragon that breathes ice might not be the best choice for a battle in the North, just as a fashion influencer might not be the best fit for a tech startup. It's all about alignment.

Once you've found your dragon, err... I mean influencer, it's time to forge a partnership. This can range from product reviews and sponsored posts to collaborations on content creation. But remember, just as Daenerys gave her dragons their freedom, it's important to allow influencers some creative liberty. After all, they know their audience best.

Influencer partnerships can also create great opportunities for engagement. Encourage your influencers to interact with their followers, respond to comments, and perhaps even host Q&A sessions or giveaways. This not only boosts visibility but also fosters a sense of community around your brand.

But beware, my fellow marketers, for all is not rosy in the world of influencer marketing. Just as dragons can be unpredictable and hard to control, so too can influencers. It's crucial to conduct thorough research, set clear expectations, and maintain open communication to avoid any potential missteps.

Harnessing the power of influencers, like taming dragons, requires a careful balance of respect, trust, and mutual benefit. But when done right, it can give your brand the firepower it needs to stand out in the crowded realm of social media. Now, let's journey back to the rookery, where every raven is a scroll...

Every Raven is a Scroll: The Importance of Consistent and Meaningful Content

In the world of Westeros, ravens are more than just birds. They are the couriers of the realm, carrying scrolls filled with vital information from one kingdom to another. In our realm of social media, content plays a similar role. Each post, each tweet, each image is like a raven carrying your brand's message to your audience.

Now, imagine if the ravens in Westeros started delivering meaningless scrolls or stopped coming altogether. Chaos, right? The same applies to your social media content. Consistency and relevance are paramount.

Just as the maesters of the Citadel meticulously craft each scroll, you too should put careful thought into your content. What is the message you want to convey? How does it align with your brand's values? Is it something your audience will find interesting or useful? You want your content to be more Tyrion Lannister (witty, insightful, compelling) and less Ramsay Bolton (unpleasant, off-putting, random).

Additionally, keep in mind the power of storytelling. The tales of Jon Snow, Daenerys Targaryen, and other characters captivate us because they're engaging, relatable, and filled with emotion. Strive to tell your brand's story in a similar way. Showcase your journey, share customer testimonials, and don't shy away from showing the human side of your business.

Lastly, remember the frequency. Just as the kingdoms of Westeros would be alarmed if the ravens stopped coming, your followers might forget about you if you don't post regularly. Stick to a schedule and try to post when your audience is most active. But beware of spamming – you don’t want to be as annoying as Joffrey at a wedding.

In the grand game of social media marketing, your content is your voice, your connection to your audience. Make sure it's consistent, meaningful, and resonates with your followers. Now, let's set our sights on the ultimate prize - the Iron Throne! Onwards, my fellow marketers!

The Iron Throne: Measuring Success in Social Media

Ah, the Iron Throne - the symbol of ultimate power and authority in Westeros. In the realm of social media, our Iron Throne is the success we achieve through our efforts. But how do you know when you're "sitting" on it? How do you measure success in social media marketing?

Like the maesters of the Citadel counting the white ravens to track the change of seasons, we use key performance indicators (KPIs) to measure our reign in the social media kingdom. These could include metrics like follower growth, engagement rate, click-through rate, or conversion rate.

But remember, success in social media marketing isn't just about amassing the largest army (though having a lot of followers can be nice). It's about engagement, loyalty, and conversion. After all, having a million followers doesn't mean much if they don't interact with your content or convert into customers. Just ask Cersei Lannister, having the largest army didn't necessarily mean everyone was loyal to her cause.

It's also crucial to align your KPIs with your business goals. If your goal is to increase brand awareness, track metrics like reach and follower growth. If you're aiming to boost sales, focus on conversion rate and sales numbers. Think of it like choosing your Hand of the King – you need someone who aligns with your goals and can help you achieve them.

Remember, the numbers tell a story, but they're not the whole story. Just like how the Iron Throne is more than just a chair made of swords, social media success is more than just the metrics. It's about the relationships you've built, the community you've fostered, and the value you've provided.

And so, we've arrived at the end of our journey through the Seven Kingdoms of social media. Fear not, though, for unlike the series, this ending won't leave you disappointed...

Conclusion

And there we have it, folks – a journey through Westeros that would make even Arya Stark's voyage look like a walk in the park. We've navigated the various social media 'kingdoms', braved the winter of challenges, served our audiences like true Faceless Men, rallied our bannermen for engagement, harnessed the power of dragons (aka influencers), dispatched meaningful ravens filled with engaging content, and measured our success in our quest for the Iron Throne of social media.

Remember, while the world of social media may sometimes feel as treacherous as a dinner at the Freys (too soon?), it's not a life-or-death scenario. It's about connecting, engaging, and bringing a bit of joy to the scroll-weary fingers of your followers.

So, here's a closing thought, wrapped up in a dad joke for you: Why don't characters from Game of Thrones use social media? Because they're afraid of Stark spoilers!

In all seriousness, social media marketing, much like the quest for the Iron Throne, isn't a one-size-fits-all endeavor. It requires careful planning, a deep understanding of your audience (or kingdom), and an ongoing commitment to adapt and evolve. But with these Game of Thrones-inspired insights, you're well on your way to ruling your own social media realm. So, go forth, and make your brand's story as captivating as a tale spun by George R.R. Martin himself. Just... try to avoid the red weddings, okay?

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