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What are Instagram carousels?

Wednesday, January 29, 2025

Instagram Carousels: The Scroll-Stopping Content Format

Instagram Carousels are the secret weapon for keeping your audience engaged. Instead of a single image or video, you get up to 10 slides to tell a deeper story, showcase multiple products, or break down complex ideas—one swipe at a time.

The Simple Definition:

An Instagram Carousel is a post with multiple images or videos that users can swipe through. It’s a dynamic way to keep people interacting with your content longer, which the algorithm loves.

Example:

Imagine you’re a fitness coach. You could post a single picture of a workout move—or you could use a Carousel to break down the entire routine, slide by slide. The more people swipe, the more engaged they become, and the more Instagram pushes your content!

Carousels keep your audience hooked and encourage them to spend more time on your post. More time = better reach = more growth. Simple as that!

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