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What are Keywords?

Wednesday, January 29, 2025

Keywords: The Magic Words That Get You Found

Keywords are the secret sauce of search engines and social media algorithms. They’re the words and phrases people type when looking for something online—whether it’s on Google, Instagram, or YouTube. If you use the right keywords, you show up in front of the right audience. Simple, right?

The Simple Definition:

A keyword is a specific word or phrase that helps search engines and platforms understand what your content is about. The better your keywords match what people are searching for, the higher your chances of being discovered.

Example:

Imagine you own a smoothie shop. If your website and posts mention “healthy smoothies” and “best protein shake”, search engines will connect you with people searching for those terms. But if you only use vague terms like “good drinks”, you’ll get lost in the noise. Keywords = visibility!

Using strategic keywords helps your content rank higher, attract the right audience, and ultimately grow your brand. Use them wisely!

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