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Tjibby Blog/Uncategorized/What Happens When You Ask a 5-Year-Old to Explain Marketing Terms?

What Happens When You Ask a 5-Year-Old to Explain Marketing Terms?

Saturday, May 13, 2023

Hello, world! Sarah here, your personal marketing maestro, armed with a steaming cup of liquid inspiration (some call it coffee), and my trusty sidekick, Bella.

As a marketer, I'm always trying to find ways to make complex concepts more digestible. It's a bit like trying to explain to Bella why chasing her tail isn't the most productive use of her time - challenging but not impossible.

One afternoon, whilst juggling ideas and sipping my java, a thought struck me - what if we took the mission of Tjibby Marketing and pushed it to the extreme? What if we tried to explain intricate marketing terms from the perspective of a five-year-old?

Well, folks, that's precisely what we've decided to do. But rather than tracking down a group of kindergarteners and bombarding them with marketing jargon, we've enlisted the help of our AI friend, ChatGPT.

Now, I know what you're thinking: "Sarah, doesn't ChatGPT have more in common with R2-D2 than with a 5-year-old?" True, but for the sake of this experiment, we're asking it to channel its inner child and simplify these terms for us.

So buckle up, my friends. We're about to embark on an exciting journey, where SEO and other marketing terms no longer feel like cryptic codes but start to look more like, well, child's play!

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Table Of Content

The Challenge with Marketing Terms

"Marketing" - it's a word that sends shivers down the spines of many small business owners and marketers. It's like a cat at a dog show; it just doesn't feel like it belongs. But it does, and it's crucial for success. So why does it often seem so complex and intimidating?

Well, it's because marketing terms, much like the packaging on a new toy, can be hard to penetrate. They're often loaded with jargon and acronyms that make them feel more like a secret society handshake than a tool for business growth. Think of SEO, for example - three simple letters that can elicit more confusion than a mouse in a cheese factory!

But, here's the kicker - these terms are just words, and words can be simplified. What if we could understand them in a way that made sense to us, just as we understand our morning coffee ritual or the joy Bella feels when she chases her tail? That's precisely the challenge we're taking on today.

Meet the 5-Year-Old ChatGPT

Now, I'd like to introduce you to our little helper for this experiment - ChatGPT. Imagine a super smart computer program that's been trained to understand and generate human-like text. It's like having a mini-me that doesn't need coffee to function or gets distracted by adorable Pomeranians.

For this adventure, we've asked ChatGPT to think like a 5-year-old and explain marketing terms to us. It's going to take the complexity of marketing language and turn it into a playground of simplicity. Hold onto your hats, folks - we're diving into the world of marketing, kindergarten style!

In the following sections, we'll take a few of the most common marketing terms - SEO, Content Marketing, Social Media Marketing, Pay-Per-Click (PPC), etc., and watch as ChatGPT simplifies them.

Are you ready to redefine your understanding of marketing terms? Let's dive in! Stay tuned for our first term - SEO!

What is SEO? (Search engine optimization)

5-year-old chatgpt: “Okay, um, SEO is kinda like a big game of hide and seek, but on the internet! So, imagine you have a really cool toy and you want to show it to all your friends. But if you hide it too well, they can't find it, right?

Well, your toy is kinda like a website or a blog. And your friends are like people on the internet who wanna find and play with your toy, um, I mean, visit your website. But the internet is soooo big, it's like a giant playground full of toys, I mean websites!

So, SEO is like giving your friends a treasure map or hints to find your toy faster! It's like telling Google, the biggest friend-finder, the best clues so it can say "Hey! Here's the cool toy! Come and play!" That's why it's called Search Engine Optimization. It's like optimizing, or making the best, hints for the Search Engine, which is kinda like Google, to find your website”

Woah, who knew SEO could be as exciting as a treasure hunt? Next time, we'll have to remember to pack a map, a compass, and some solid meta-tags!

What is content marketing?

5-year-old chatgpt: “Okey-dokey! So, you know how sometimes when you're playing, you make up stories about your toys to make them more interesting? Like, your teddy bear goes on an adventure or your toy cars are in a big race?

Content Marketing is kinda like that but for grown-ups on the internet. It's when you create interesting stories or things like blogs, videos, or even fun quizzes. These aren't just any stories though, they're super-duper special because they're designed to make people interested in what you're doing or selling.

Like, imagine you're selling lemonade at a lemonade stand. Instead of just saying, "I have lemonade, please buy it," you might tell a story about how your lemonade is made from the juiciest, sun-ripened lemons, and it's the perfect drink for a hot summer day. That story would make people really want to try your lemonade!”

Turns out, content marketing is pretty much like a riveting storytelling session. Guess we’ve all been underestimating the narrative potential of our lemonade stands!

What is social media marketing?

5-year-old chatgpt: “Okay! So, you know how sometimes at school or in the park, you and your friends share your favorite toys or trading cards with each other? And sometimes, if your friend really likes your toy, they might want one too? That's kinda like Social Media Marketing!

Social Media Marketing is when grown-ups use websites like Facebook, Instagram, or TikTok (you know, the apps where people share pictures, videos, and messages) to tell people about their stuff. Like, if they have a really cool toy, or they sell yummy cookies, they'll post pictures and messages about it so lots of people can see.

And you know how sometimes you show your favorite toy to your friend, and then they show it to their friend, and then they show it to their friend, and soon lots of kids know about your toy? That's what grown-ups want to happen with their stuff on social media. They want people to like and share their posts so more and more people see it!

It's like a big, big game of "show and tell" on the internet, where everyone can see what you're showing and telling about! And if people really, really like what they see, they might want to buy it, or learn more about it, or tell their friends about it too. And that's good for the grown-ups because it helps them with their business or whatever they're trying to do!” 

Social media marketing, the ultimate 'show and tell' game for adults. Maybe we should add a 'Like' button to our lunchboxes, just in case.

What is PPC? (Pay Per Click)

5-year-old chatGPT: “Um, okay, let's think about this... Oh, I know! Have you ever been to an arcade? You know how you put in a coin to play a game, and every time you want to play again, you have to put in another coin? Pay-Per-Click, or PPC for short, is kinda like that, but on the internet!

So, when grown-ups have a website, or an online store, or something like that, they really, really want people to come visit it. So, they use PPC to help make that happen. It's like they're playing an internet arcade game!

Here's how it works: they make a little ad, which is like a sign or a poster that tells people about their website. And they put that ad on another website or on a search engine like Google. Every time someone clicks on their ad to go visit their website, it's like they're putting a coin in the arcade game. They have to pay a little bit of money for each click, just like you pay with a coin each time you want to play a game. That's why it's called Pay-Per-Click!

So, um, yeah, PPC is like an arcade game for grown-ups on the internet. They hope that lots of people will click on their ad and visit their website, and maybe even buy something while they're there! It's a fun way to get lots of people to see what they have to offer!” 

So, Pay-Per-Click is an arcade game for grown-ups, huh? Better start saving those digital quarters. Just remember, no button-mashing allowed!

What is CRM? (Customer Relationship Management)

5-year-old chatgpt: “Sure! So um, you know when you have a best friend, and you remember all sorts of things about them? Like their favorite color, their birthday, or what kind of ice cream they like? And because you remember those things, you can make them feel super special, like giving them a blue balloon on their birthday because you know blue is their favorite color!

Well, grown-ups who have businesses have a lot of friends, or um, customers, and it's hard to remember everything about all of them. So, they use something called Customer Relationship Management, or CRM, to help!

A CRM is like a super-duper magic notebook that keeps track of all the important stuff about their customers. It remembers things like when they bought something, what they bought, if they had any questions or problems, and even when their birthday is!

This way, the business people can make their customers feel special, just like you make your best friend feel special. They can send them a nice message on their birthday, or suggest new things they might like based on what they bought before.

So, CRM is like a magic tool that helps businesses be really good friends to their customers, and make sure they're super happy!” 

Looks like CRM is the magic notebook we all wish we had as kids. Finally, a way to remember all those birthdays! It's the ultimate cheat sheet for customer friendships.

What is CRO? (Conversion Rate Optimization)

5-year-old chatgpt: “Um, alright! You know when you're playing a game and you want to get the highest score possible? Like, in a game of tag, you want to tag as many people as you can. Or, in a video game, you want to collect as many points or coins as possible. Conversion Rate Optimization, or CRO, is kinda like that, but for grown-ups with websites!

In this game, the "score" is how many people visit their website and then do something special that the grown-ups want them to do. This could be things like buying a toy, signing up for a newsletter, or downloading a game. When someone does one of these things, it's called a "conversion." It's like they've been "tagged" in a game of tag!

But, the grown-ups don't just want a few people to do these things, they want lots and lots of people to do them. So, they try to make their website really fun and easy to use, and they try to make their toys or games look super exciting! They might change the colors on their website, or use bigger pictures, or make their buttons more fun to click. All these changes are to help more people decide to do the special thing they want them to do.

So, CRO is kinda like a game where grown-ups try different things to get the highest score possible! They want to "tag" or "convert" as many visitors to their website as they can. It's all about making their website the best it can be so more people want to play!” 

So Conversion Rate Optimization is all about tagging people in a virtual game. Maybe we should consider adding a leaderboard on our website to really ramp up the competition!

What is a sales funnel?

5-year-old chatgpt: “Okay, let's think about this... Oooh, I know! Do you remember when we used to play with sand at the beach, and we had those funnels to make sandcastles? A sales funnel is kinda like that, but instead of sand, it's people who might buy something!

At the top of the funnel, there's a lot of space, right? That's where you put in a lot of sand. For grown-ups in business, this is like all the people who might hear about their stuff. Maybe they see an ad on TV, or a post on Instagram, or they hear about it from a friend.

Then, as the funnel gets narrower, not all the sand can fit, and only some goes down to the next part. It's the same with the people. Some of them will go to the business's website to learn more, or they'll read about their stuff in a blog post.

The funnel keeps getting narrower, just like in our sandcastle game. Only some of the sand, or people, keep going. Maybe they'll sign up for an email list, or add something to a shopping cart.

Finally, at the very bottom of the funnel, only a little bit of sand comes out, right? In the sales funnel, these are the people who actually buy something. Just like our sandcastle, it takes a lot of sand at the top to get a little bit at the bottom.

So, a sales funnel is like a game for grown-ups to see how they can get more sand, or um, people, from the top of the funnel to the bottom. They try different things to make more people interested in their stuff, so they'll go through the funnel and buy something at the end!” 

Playing with a sales funnel sounds a lot like a day at the beach. Just remember, it's all fun and games until someone forgets their sunscreen. Or their call-to-action!

The Benefits of Understanding Marketing Terms

Understanding marketing terms is like having a secret map to a treasure chest. It gives you the tools you need to navigate the choppy seas of business and reach the golden shores of success. The trick is not to be afraid of these terms but to embrace them, to see them not as barriers but as bridges to greater knowledge and success.

When we understand terms like SEO or Content Marketing, we're not just learning fancy words. We're gaining an understanding of the processes and strategies that can help our businesses grow. It's like knowing the rules of a game. Once you know how to play, you can start strategizing on how to win!

For small business owners and marketers, these terms can sometimes feel like a foreign language. But once decoded, they can provide valuable insights. SEO isn't just about keywords and algorithms; it's about understanding your audience's needs and meeting them. Content Marketing isn't just about producing content; it's about building relationships and trust with your audience.

By simplifying these terms and making them accessible, we can help empower businesses to make more informed decisions. It's like having a flashlight in a dark room. Suddenly, you can see where you're going, and the path ahead isn't so scary anymore.

Conclusion

So, what happens when you ask a 5-year-old to explain marketing terms? You get simplicity, creativity, and a whole lot of fun! We've tackled SEO, Content Marketing, Social Media Marketing, PPC, and CRM, turning these complex concepts into child's play.

This experiment proves that marketing doesn't have to be intimidating. With a bit of imagination and a willingness to see things from a new perspective, we can make these terms accessible to everyone. After all, that's what we're all about here at Tjibby Marketing - making marketing and business topics super easy to understand.

Follow our socials below and let's turn marketing confusion into child's play, together!😉

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