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What is Engagement rate?

Wednesday, January 29, 2025

Engagement Rate: Measuring Who’s Actually Paying Attention

Engagement rate is like a popularity contest—but instead of just counting heads, it counts real interactions. It tells you how many people aren’t just scrolling past but actually liking, commenting, sharing, or engaging with your content in some way.

The Simple Definition:

Engagement rate is a metric that measures how actively involved your audience is with your content. It’s usually calculated as a percentage based on interactions (likes, comments, shares, clicks) divided by the number of people who saw the post.

Example:

Imagine you throw a party. One hundred people show up, but only five actually dance, chat, and have a great time—while the rest stand awkwardly by the snack table. Your attendance is high, but your engagement rate is low! Now, if 50 people are on the dance floor, laughing and having fun, your engagement rate is through the roof. That’s what you want with your content!

High engagement means your audience isn’t just seeing your content—they’re connecting with it. And that’s where the magic happens!

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