I jump on your squeeze page (opt-in page) and I decide to join your email list.
In the coming two months I receive a lot of interesting stories, funny jokes, and tons of value from you.
Then you send me an email about your next big offer.
Big chances are that I would decide to buy it from you… Or at least give it the proper attention it deserves!
In any other situation, you would've lost me as a customer…
I mean if you stopped emailing me for a while just to sell me, out of the blue, two months later…
I would be like … who are you? 🤔
And I would just move on without reading your offer...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
And this is the consistency I meant at the beginning of this page.
Not only are you making money from people in the front-end…
You'll also make money from people in the back-end!
Which is the key difference between succeeding or failing!
Best of all…