Fresh balayage. Swipe for the after.
♥ 614Gets seenShows the resultWhen did you last ride just for fun?
BSM Bot 2.0 · your AI social media strategist
Create demand for your offer. Without selling.
Tell it what you sell. Get a 90-day campaign that makes people want it.
Scroll ↓
HairdresserExample 1 of 4
What most salons postThe end result
What creates desire
Your best hair day shouldn't need an occasion.
For example · Reel
♥ 3,407 · ReelCreates desireWhy it sellsA weekly blow-dry becomes their Friday ritual. Not a fix every 3 months.
Business coachExample 2 of 4
What most coaches postThe tips
5 tips
to grow
to grow
5 tips to grow your business this quarter.
♥ 184Gets seenShows the result
What creates desire
Your business shouldn't need you every hour.
For example · Enemy reel
♥ 2,914 · ReelCreates desireWhy it sellsThey start wanting a business that runs without them. You're how they get there.
Outdoor furnitureExample 3 of 4
What most furniture shops postThe product shot
New lounge set. 20% off this week.
♥ 124Gets seenShows the result
What creates desire
It's not too small. It's unfurnished.
For example · Social proof reel
♥ 1,862 · ReelCreates desireWhy it sellsPeople with tiny balconies were never in your market. Now they are.
Bike repair shopExample 4 of 4
What most bike shops postThe vlog
A day in the workshop. Come fix bikes with me.
♥ 248Gets seenShows the result
What creates desire
Make the weekend worth riding for.
For example · Carousel
♥ 1,240 · CarouselCreates desireWhy it sellsMore riding. More wear. More repairs.
Four posts. Zero sales pitches.
Four new reasons to want something.
Most social media strategies stop at attention.
These go one level deeper.
Into what people believe.
Don’t wait for people to want your product.
Give them a reason to.
That’s the Belief Shift Method.
Entertaining content that installs the belief that creates demand for your offer.
Now imagine that for 90 days straight.
Five psychological levers. All reinforcing one belief.
Week after week…
…until more and more people start to believe it.
Other tools chase likes.
This spreads a belief.
One belief. 90 days of building demand.
That’s mass persuasion.
An entire campaign built around one belief.
Without having to plan it all yourself.
Meet
BSM Bot 2.0
Your AI social media strategist.
How it works.
First, the Bot researches your market to see how saturated or unique your offer is. That decides how deep the persuasion needs to go. Then it builds the master strategy, plans the 90 days, and writes the scripts.
- Research
- Persuasion depth
- Master strategy
- 90-day plan
- Scripts
Here’s what that looks like.
The actual Bot. Sped up.
A real campaign the Bot built.
Campaign fileSidewalk LemonadeFresh homemade lemonade · pop-up stand · Vondelpark, Amsterdam
Depth 05 · Meaning
What every stand says
“Our lemonade is the best in town.”
Target belief
“The good days are the ones you actually leave the house for.”
- Product
- Category
- Activity
- Identity
- Meaning
- Tribe
- Outside People
- Signature phrase
- “Go outside. We’ll handle the lemonade.”
- Enemy
- The default indoor day
- Identity symbol
- The Sidewalk cup. Proof you actually went outside today.
Month 1
Make them notice what they’re losing.
Month 2
Make outdoor life desirable again.
Month 3
Make Sidewalk Lemonade the symbol of it.
From the 90-day plan · tap to open
Seen enough? Skip to the bonus plugins →Or keep scrolling to see every step the Bot takes.
Post #1 · Single image · Meme Mischief · Stage 1, Recognition
The Default Indoor Day
Post #6 · Silent Visual Hook Reel · 9 to 12 sec · Stage 2, Reframe
“We should’ve gone.”
- Shot 1Football by the door.
- Shot 2Keys picked up. Phone checked. Keys put back. Football untouched.
- Shot 3Room darker.
- On screenWe should’ve gone.
Trigger: fear of loss. Device: the wrong object.
Post #7 · Carousel · Conversational Real Talk · Stage 1, Recognition
Outside People
Swipe through. Made with Carousel Creator.
All you have to do
is plug it in.
BSM Bot 2.0Plugin
ChatGPT & Claude
BSM Bot 2.0 · ready
One plugin.
Under a minute.
Inside the ChatGPT or Claude account you already have.
Describe what you sell.
Enter ↵
Selling to people? There's a belief behind their buying decision.
12:47 PM
1:32 PM
First, it understands your business.
Your offer.
Client foundation · building- Business
- Offer
- Customers
- Price point
- Goal
- Competition
- Timing
What is everyone else promising?
Why aren't people buying?
What could make your offer matter?
Market research · running
- Your business & what sets the offer apart✓
- Existing demand✓
- Market saturation✓
- What competitors keep promising✓
- Why customers hesitate, postpone or go elsewhere✓
- Opportunities to make the offer matter✓
- Strengths, weaknesses, opportunities, threats✓
SWOT confrontation matrix
OpportunitiesBeliefs nobody owns yet
ThreatsEveryone sells quality, price, service
StrengthsWhat you do better
AttackOwn a belief nobody is claimingYour opening
DefendStand out where everyone shouts
WeaknessesWhere you're exposed
FixClose the gaps buyers care about
AvoidStay out of the price war
Find the opening.
2:04 PM
2:16 PM
Not every business needs the same persuasion. So BSM asks
How far does the belief have to move?
Market 01An emergency plumber
The need is already there. Make them trust you.
Market 02Software for accountants
Make switching feel safer than staying.
Market 03Running shoes
Make running feel like their thing.
Market 04Handmade jewellery
Make it say who they are.
Market 05A lemonade stand
Make it mean a day worth leaving the house for.
Master Strategy
Approved ✓
Belief today
→
What your market believes now
Belief to build
What it needs to believe to choose you
TribeWho they belong to
EnemyWhat keeps them stuck
RitualWhat they repeat
Signature languageThe words that become yours
IdentityWho they become
Persuasion arcHow the belief grows, post by post
Avatar · created
Your buyer, in detail.
- What they want
- What they fear
- Belief today
- Words they use
Persuasion depth
- Product
- Category
- Activity
- Identity
- Meaning
A brand strategy most businesses wish they had.
You approve the strategy.
2:58 PM
43+ formats · 30+ storytelling frameworks
You approve the strategy.
It builds your content pillars.
Then fills them with ideas that move the belief.
Then picks how each idea gets told.
Fear
What waiting another year costsKishōtenketsu · Silent Visual Hook
The mistake everyone makes firstMyth Buster · Carousel
Enemy
The habit keeping them stuckFlip the Script · Talking head
Why the “easy fix” failsReality Check · Rapid-Fire List
Social proof
Customers who switched last monthStory Circle · Street Interview
What changed for themBefore / After · Carousel
Aspiration
A normal Tuesday, six months from nowCinematic Scene · Documentary VO
The version of them that made itEpic Personal Story · POV Setup
Identity
People who take this seriouslyReagan Twist · Conversational Real Talk
Which one are you?Plot Twist Payoff · Relatable Skit
3:42 PM
Post01/ 90
Illustration of a 90-post plan
PostPillarStageFormatHook
- Recognition
- Reframe
- Identity
- Reinforcement
- Offer
Then it plans your campaign.
Every idea placed within a bigger psychological arc.
4:10 PM
Approved ✓
#6FearReframeSilent Visual HookNext week, again
Shot 1 — Hook | 0–2s
Close-up. A sticky note on the fridge: “Next week.”
Shot 2 — Development | 2–6s
Same frame. Through the window, summer turns to rain, rain turns to snow. The note stays. Its corners curl.
Shot 3 — Twist | 6–9s
A hand finally peels it off. It symbolises every decision we keep postponing. And sticks up a new one: “Next week.”
Shot 4 — Return | 9–12s
Hold on the new note. Nobody moves.
Caption
What's your “next week”? Some decisions don't need more time. They need a different approach.
PostPillarStageStatus
- #4AspirationRecognitionDraftApproved ✓
- #5EnemyRecognitionDraftApproved ✓
- #6FearReframeDraftApproved ✓
- #7IdentityReframeDraftApproved ✓
- #8Social proofReframeDraftApproved ✓
- #9EnemyReframeDraftApproved ✓
- #10AspirationReframeDraftApproved ✓
- #11FearReframeDraftApproved ✓
Campaign progress
Then it writes each post.
You approve. It updates your tracker.
Then moves to the next post.
5:31 PM
- 01 Intake
- 02 Research
- 03 Master Strategy
- 04 Content Pillars
- 05 90-Day Calendar
- 06 Campaign Tracker
- 07 Scripts
- 08 Captions
- 09 Production
All neatly organized in your Google Drive.
Ready to hand over to a client.
One sentence in.
An entire campaign out.
Start today.
Your first campaign post could be ready tomorrow.
Know what comes next.
Know why every post exists.
Each post builds on the last.
So when you introduce your offer…
It already makes sense.
A clear plan.
A reason behind every post.
A campaign working toward demand.
What should I post?
Where it all leadsThe belief your campaign builds
ThenYour offer
Post #1 · ReelWhat waiting another year costs
Post #2 · CarouselThe habit keeping them stuck
Post #3 · Street interviewCustomers who switched last month
Post #4 · CinematicA normal Tuesday, six months from now
Post #5 · Talking headPeople who take this seriously
Tomorrow · Post #1 · ReelWhat waiting another year costs
And that's just the strategist.
Your business
Next carousel {Your project}Enter ↵
Bonus pluginSingle Image & Carousel Creator
Looks up your tracker and finds the script.
Tracker · next uncheckedPost #7 · Carousel
Tracker · next uncheckedPost #7 · Carousel
Bonus pluginSingle Image & Carousel Creator
Looks up your tracker and finds the script.
It reads the script and directs every slide.
PhotographyReceipt
ConversationCalendar
Editorial illustrationPolaroid
Stick figuresUI
It doesn't put your words on slides.
It art-directs the story.
A real carousel from the Sidewalk Lemonade campaign · made with Carousel Creator
- ✓Found in your tracker
- ✓Slides created in Higgsfield
- ✓Scheduled in MetricoolDate and caption from your tracker
Tracker · next uncheckedPost #6 · Reel
Bonus pluginReel Director
Next reel {Your project}Enter ↵
Reel Director looks up your tracker and finds the script.
It reads the script BSM Bot wrote.
Choose how you want to make it.
Path 01Talking head
You film yourself. The Director plans:
- Opening frame
- Delivery & performance
- Pauses
- B-roll & cutaways
- Captions
- Edit rhythm & sound
Path 02Cinematic shoot
You shoot yourself or other people. The Director builds:
- Casting & locations
- Shot list
- Camera positions
- Lighting & performance
- Coverage & transitions
- Edit & sound
Path 03AI video
The Director creates:
- Storyboard & characters
- First frames & image prompts
- Video prompts & camera moves
- Continuity & transitions
- Generated in Higgsfield or Runway
However you make video…
The story still has a director.
The goal isn't cinematic video. The goal is content that moves the belief.
- ✓Found in your tracker
- ✓Filmed by you, or made in Higgsfield or Runway
- ✓Scheduled in MetricoolDate and caption from your tracker
Want to understand why any of this works?
X-ray of the method
- 1928Bernays writes Propaganda
- 1950s–80sModern advertising
- TodaySocial media
The bot runs the method.
The Academy teaches you to see it.
Belief Shift Academy. Nine modules. Not simply training: an education in mass persuasion.
Want to offer this to clients too?
Outreach pluginFind businesses that need this.
- 1Researches their website
- 2Finds the belief-shift opportunity
- 3Writes a personalized email
Example · illustrative business
Read brightsmiledental.com
Belief keeping patients away“It's too late to fix my teeth now.”
Tosarah@brightsmiledental.com
SubjectThe patients who think it's too late
Hi Sarah, I spent some time on your website.
Your posts explain treatments well. But the patients you're missing aren't comparing treatments. They believe it's too late for them.
A 90-day campaign could change that belief. Worth a quick call?
Example client packages · per 90‑day campaign
Strategy + scripts$2,000+Research, campaign strategy, 90-day plan and every script.
Plus content creation$10,000+Everything above, plus the finished carousels and Reels, produced and ready to post.
Examples of fees charged to clients, not take-home earnings.
You're not selling social media posts.
You're selling a 90‑day demand‑building campaign.
For your business. Or somebody else's.
- 1BSM Bot 2.0Research · SWOT · Avatar · Strategy · Campaign · Scripts
- +Carousel CreatorPicks the next carousel, creates it, schedules it
- +Reel DirectorPicks the next Reel, directs it, schedules it
- +Belief Shift AcademyNine modules on mass persuasion
- +Outreach pluginFind the clients who need this
- +Client useRun it for as many businesses as you like
- +Lifetime updatesEvery new format and skill, added free
From first question to scheduled post. All inside Claude or ChatGPT.
- Google Drive
- Higgsfield
- Runway
- Metricool
You thought you were buying a content bot.
You're buying a way to build demand.
For your business. Or somebody else's.
You've seen how it's built.
Now give it your business.
What do you sell?
Example direction · Based on preset categories
Illustrative ratings, not researched findings.
Existing demand
Market noise
Offer uniqueness
Possible persuasion depth
- Product
- Category
- Activity
- Identity
- Meaning
What people may believe now
A possible belief to install
Three possible campaign territories
The real BSM Bot researches your offer, market, competitors, and audience before recommending a strategy.
This is the preview.
Let BSM build the rest.
Scroll ↓
This is one Benjamin.
We charged clients $2,000+ for exactly this.
And established agencies charge far more.
One Benjamin.
The whole campaign.
Continue this campaign.
$100 once · No subscription · Bonus plugins included
Continue my campaign →7-day money-back guarantee. You keep the campaign.
Need proof before you spend it? Fair.
284 buyers already run it.
What its scripts became.
Identity · Reagan Twist
Enemy · WTF Framework
Fear · Kishōtenketsu
What’s included
Here’s what you’re about to get.
- BSM Bot 2.040+ connected persuasion skills: intake, deep market research, a SWOT confrontation matrix, persuasion depth, a customer avatar, master strategy, a 90-day plan, scripts and captions.
- Carousel CreatorBonus plugin. Picks the next carousel from your tracker, art-directs it across 10+ visual systems, creates it in Higgsfield or Runway and schedules it in Metricool.
- Reel DirectorBonus plugin. Picks the next Reel from your tracker. Talking head, cinematic shoot or AI video in Higgsfield or Runway, then scheduled in Metricool.
- Belief Shift AcademyNine modules on how belief gets built, sold and defended.
- Outreach pluginProspect research, angles, cold outreach and follow-ups to land clients.
- Client useRun it for your own brand and for clients. No per-campaign fee.
- 30+ storytelling frameworks · 43+ formatsThe Bot chooses the structure and the format for every post.
- Google Drive organization · lifetime updatesEvery campaign gets its own folder. Every new format and skill is added free.
Who's behind this
Hi, I'm Jeremy.
The Belief Shift Method didn't start with social media. It started with a question: what actually makes people change their minds?
People knew smoking was dangerous. The facts were there. The campaigns that worked didn't add more facts. They changed what smoking meant. Propaganda isn't inherently bad. It's a mechanism for changing what people believe. What matters is what you use it to make people believe.
Most social media marketing never gets to that part. It goes from attention to engagement to “buy my thing”, and skips the gap in between. That gap became the Belief Shift Method. And that's what we built into BSM Bot.
Read the origin story →
Installation
Installed in under a minute.
- 01Choose ChatGPT or Claude.
- 02Install the Bot with the included guide.
- 03Describe what you sell. The Bot leads from there.
Works in any language your AI account works in. Your AI account's features and usage limits apply.
The guarantee
Run one campaign. Keep it, or get your Benjamin back.
Run a full campaign within 7 days. If it isn't something you'd be proud to publish, email us and take the $100 back. You keep the campaign. We're not going to fight you over a hundred dollars.
Before you decide
The questions a careful buyer asks.
Could I build this myself with ChatGPT or Claude?
Yes, if you can design and manage the strategy yourself. BSM gives your AI a connected workflow for researching the market, choosing the belief, building the campaign, and tracking approved work. You review the decisions instead of designing every step.
Is this a prompt pack?
No. A prompt pack gives you a hundred ways to ask. BSM Bot 2.0 gives you 40+ connected persuasion skills that guide the workflow: research, belief, strategy, calendar, scripts, captions. Each stage builds on the one before it. The Bot guides the workflow; you review the decisions.
Does it work with ChatGPT and Claude?
Both, your choice. BSM Bot 2.0 plugs into ChatGPT or Claude, with a quick installation guide included. Your AI account's features and usage limits apply.
Do I need to know how to prompt?
No. You describe your offer and your audience in plain language, the way you would to a person. The Bot asks the questions and guides you through the next step.
What exactly do I get, and how long is setup?
Immediate access to BSM Bot 2.0, the Belief Shift Academy, the Outreach plugin for finding and landing clients, and both bonus plugins: Carousel Creator and Reel Director. Installation takes under a minute. Campaign build time depends on your review pace and AI usage limits.
Do I still have to make the content?
Less than you think. The Bot writes your scripts and captions. Carousel Creator and Reel Director pick the next post from your tracker, create it in Higgsfield or Runway, and schedule it in Metricool with the date and caption from your tracker. Talking-head and filmed Reels still need you in front of the camera, and you review everything before it goes out. Higgsfield, Runway and Metricool use your own accounts; their costs are separate.
Can I run it for clients?
Yes. Every campaign gets its own Drive folder, there's no per-campaign fee, and the outreach plugin helps you find those clients.
Does it work for my language and my kind of business?
It works in any language your AI account works in. A unique product, a low-demand service or a business that feels “too boring” for social media may need very different persuasion depths. The Bot researches that first.
Are updates included?
Yes, for life. Every new format and skill we build is added at no charge.
Isn't this manipulative?
The mechanism is neutral. It's the same one that got people brushing their teeth, wearing seatbelts and quitting smoking, and the same one that sold cigarettes as liberation. What decides it is whether the thing you're selling is worth believing in. Don't fabricate evidence and you'll be fine.
How does the guarantee work?
Run a full campaign within 7 days. If it isn't something you'd be proud to publish, email us and take the $100 back. You keep the campaign. No form, no call.
Your social media shouldn't wait for buyers.
It should create them.
Start the belief shift today.
Post #1 can be ready tomorrow.
Continue my campaign →$100 once · ChatGPT or Claude · Bonus plugins included · 7-day guarantee
Tjibby Marketing
Create buyers.
Don't just find them.
Perception driven marketing for businesses with something worth making people care about.
We change what people believe.
The selling gets easier after that.
Work
Company