Who's Behind this?

Hi there! 👋 My name is Jeremy, the creator of shot caller.

A few years ago, Tjibby Marketing looked like it was designed by a caffeinated toddler.

Stock photos. Generic AI stuff. A man in a suit smiling like he just discovered PowerPoint.

You know the type. Horrible.

Every brand looked the same. Everyone used the same tool Everyone got the same beige results.

So instead of asking: “How do I make AI look more real?”

We asked: “How do I make it look intentional?”

Not louder. Not busier. Not more “AI-ish.” Just… better directed. That’s when the entire approach changed.

Less randomness.
More taste.
Less “generate.”
More “design.”

Shot Caller wasn’t built to impress other AI nerds. It was built to make brands look like they actually know what they’re doing. Because once you’ve seen what real visual direction looks like… you can’t unsee the toddler phase.

Still ashamed about this.

Shot Caller · Your AI photoshoot director

Shot Caller, your AI photoshoot director Get Shot Caller

Shot Caller, your AI photoshoot director

Your brand. Shot like a studio.

Say what you need in one sentence. It pitches eight shots, stages the one you pick and writes the prompt like a creative director would.

Works in ChatGPTWorks in Claude

Scroll ↓

Most AI images look generated.

This one was directed.

Brief: “Frustration you can hear.”

00The difference

Same AI model. Same five minutes.

Promptcouple doing yoga, calm, professional photo, high quality, 4k

Generated

DirectedOverhead. Black seamless floor. Two bodies, one knot. Hard top key. Headline space top centre.

Directed

✕Generic framing, no concept
✕No message behind it
✕Looks like every other feed

✓One idea, built into the pose
✓You feel it before you read it
✓Space left for the words

The image model isn’t the problem.

Nobody directed it.

01The brief

Shot CallerChatGPT or Claude

I need a studio photoshoot for my life coaching brand.

Good. Four answers and I’ll pitch you eight shots. Nobody gets a stock photo of a woman laughing at a salad.

MoodIronic confidence✓
AudienceWomen stuck in a safe job✓
MessageYour comfort zone is boring✓
Ratio4:5✓

Thirty seconds of brief.

Eight shots back.

02Eight concepts

01Deadpan comedy

The velvet throne

She sits far too comfortably on an oversized emerald throne. The chair almost swallows her. Wall space top right for the headline.

Picked

02Graphic studio

One foot out

Flat cobalt field, one white square taped on the floor. She stands with one foot outside it. Nothing else in frame.

03Direct flash

Caught mid-cake

Both hands deep in a cake iced “Comfort Zone”. On-camera flash, hard shadow on the wall, frosting in the air.

04Beauty & detail

The bitten pencil

Tight crop on red lips biting clean through a yellow pencil. Frustration you can hear.

05Cinematic tableau

The empty chair

A full row of office chairs. One is empty and still turning. Her blazer is gone from the back of it.

06Still life

Retired slippers

One worn pair of slippers on a museum plinth, lit like a relic. The past, on display.

07Surreal photo

Ball pit boardroom

A boardroom table rising out of a pastel ball pit. She leans on it like it’s a Tuesday.

08Sculptural fashion

The tug

A blue blazer pulled taut as she leans away from a giant grey exercise ball. Body and object pull opposite ways.

Which one do you like? Pick 1 to 8, or tell me what you’d change.

Eight different ideas. Not one idea in eight colours.

03Your call

Hand it over. Or direct it with me.

Full Control

“I’ll build the whole shot and reveal the finished prompt.” Every stage gets decided. You see the result.

Models✓
Clothing & styling✓
Composition & action✓
Human imperfections✓
Camera setup✓
Light setup✓
Finishing✓

Co-direct

1. What should sit behind her?

A.Chalk-white corner. Her shadow becomes part of the graphic.
B.Emerald velvet. Rich, theatrical, a bit much. On purpose.
C.Cobalt paper. Loud colour, her blue blazer gets lost.
D.Your own idea.

My pick: A. The throne is already the joke. A clean wall lets it land.

Every option tells you what it changes in the photo. Then it recommends one.

04The prompt

A directed shot. Not a lucky one.

Concept, light, camera, grid and the empty space for your words. All decided before anything gets made.

shot.jsonStructured prompt

{
"intent": {
"concept_title": "The Velvet Throne",
"mood": "ironic confidence",
"message": "your comfort zone is boring",
"aspect_ratio": "4:5"
},
"light": {
"key": "hard strobe, 45° camera right",
"material_response": "velvet absorbs, chrome flares"
},
"camera": {
"body": "Canon EOS R5",
"lens_mm": 85, "height_m": 0.6
},
"composition": {
"grid": "6 columns × 4 rows",
"focal_point": "her face, x 28 y 37",
"empty_space": "top right, headline zone"
}
}

Want me to generate this image, or adjust it first?

A. Generate imageB. Adjust the direction

Headline zone

4:5, Canon EOS R5, 85mmConcept 01

05Poster or ad

Want to turn this into a poster or an ad?

A. PosterB. AdC. Keep the photo

Somebodyhas to staycalm.

Twelve-hour shifts. Cold coffee. Still the steadiest hands in the building.

Nurse Monthly, issue 04

Same photo. Now it has a job.

Eight lenses. One director.

Each lens is a different way to have an idea, not a filter. The director picks the ones that fit your brief and keeps them from turning into the same shot twice.

Graphic studio

The message becomes one shape. A silhouette, a colour field, one interruption.

Few shapes, clear empty field

Direct flash

One awkward, revealing instant. Hard flash, honest detail.

One gesture, blunt shadow

Sculptural fashion

Body, garment and one object form a single arrangement.

Weight, folds, silhouette

Beauty & detail

One revealing detail tells the whole story. The rest is withheld.

Deliberate crop, focal plane

Cinematic tableau

The second before or after something happened. One clue, no screenplay.

One action, one clue

Conceptual still life

Products and objects speak through order, scale, absence or contrast.

Hero object first

Surreal photo

One impossible relationship that still looks like a real photograph.

One surprise, coherent light

Deadpan comedy

Something absurd, photographed with total seriousness.

One joke, straight face

Their words. Not ours.

Customer comment: my images are getting better

Three ways to get a better photo.

Hire a creative director

From $8,000 a month

✕Weeks to onboard
✕You still write the brief
✕One campaign at a time
✕Revisions take days

Shot Caller

$47 once.
Always on.

✓Starts with one sentence
✓Eight concepts per brief
✓As many shoots as you want
✓Changes in minutes
✓Plus three bonuses

Learn it yourself

Costs you months

✕Steep learning curve
✕No concept built in
✕Trial and error per prompt
✕Pretty images, no message

Questions.

Where does it run?

Inside ChatGPT and Claude, as a plugin. Add it once, then start any chat with “I need a studio photoshoot.”

Does it make the image too?

It writes the prompt first and shows it to you. Say “generate image” and it uses the image tool in your app. No image tool? You still get a prompt you can run anywhere.

Can I use my own face or product?

Yes. Upload a reference and it keeps the person and the product as they are. It changes the shoot, not you.

I know nothing about photography.

That’s fine. In Co-direct every option says what it changes in the photo, and it tells you which one it would pick. In Full Control you don’t have to decide anything.

What do I need for the Weavy bonus?

A Weavy account. Duplicate the template, upload your Shot Caller photo and pick a lane. Weavy’s own credits pay for the upscales and animations.

Is this a subscription?

No. $47 once and it’s yours.

Your own photo director. Paid once.

A studio day costs $800+

$47

The plugin plus three bonuses. One payment. Yours to keep. No subscription.

Get Shot Caller

ChatGPTClaude

The plugin

01
The Shot Caller director
Runs the whole shoot. Brief, eight concepts, staging, a structured JSON prompt. Then it waits for your go before it makes anything.
02
Eight photography lenses
Graphic studio, direct flash, sculptural fashion, beauty & detail, cinematic tableau, still life, surreal and deadpan comedy.
03
Full Control or Co-direct
Let it decide everything, or build the shot together with three clear choices at a time.
04
The composition engine
Modular grids, a clear focal point and room for your headline. The reason it looks designed and not guessed.
05
Poster & ad art director
Turns the finished photo into a typeset poster or ad, with your exact words and nothing invented.

Plus three bonuses

+1
Post-Production Flow (Weavy template)
Turn one great image into angles, crops and motion clips. Upscale, swap in your product, remove what ruins the shot, then animate it all. One canvas, no tool-hopping.
+2
Color Combo Guide
Proven palettes that balance contrast, support skin tones and feel branded. Works for AI shots and iPhone shots.
+3
Signature Token Library
70+ curated style tokens, from quiet luxury to street grit. Lock in your editorial look across every shoot.

Stop guessing. Start directing.

One sentence in. A directed photoshoot out.

Get Shot Caller for $47

Tjibby Marketing

Change Minds.
Create Buyers.

Perception driven marketing for businesses with something worth making people care about.

We change what people believe.
The selling gets easier after that.

Work

Company

Legal

Works in any industry.

Shot Caller focuses on composition, negative space, the Brockmann grid, and restraint—so the output is instantly ready for real brand assets.

Nothing is loud. That’s why it works.

Now it's your turn to level up your brand.